AdAge Blogs: Why is Pew Being Bashed for Its Glowing Study of Asian Americans?

June 27, 2012

The Pew Research Center seems to have done everything right in its recently released study on Asian Americans. The researchers incorporated a huge sample size — 3,511 Asian Americans — and conducted interviews in seven Asian languages. They ensured that the six largest Asian ethnic groups were represented by a sample size of at least 500, and each — Chinese-, Filipino-, Indian-, Vietnamese-, Korean- and Japanese-Americans — is analyzed separately in its own section of the report. Pew solicited support from a panel of Asian American scholars and worked closely with Janelle Wong, director of the Asian American Studies Program at the University of Maryland. Pew’s pronouncement that Asian immigration, at 430,000 in 2010, had surpassed that of Hispanics, garnered headlines on all the major news networks, bringing worldwide attention to an oft ignored demographic.  Yet they’re getting blasted by Asian American organizations.

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